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Demographic Classification


  • Acorn is the leading geodemographic segmentation of residential neighbourhoods in the UK.
  • Acorn is a formidable targeting tool that combines geography with demographics and lifestyle information.
  • Each segment gives a distinctive picture of people's attitudes, influences and how they behave.
  • It creates deep understanding of who lives where and what matters to them, identifying common and distinctive factors in different areas throughout the country. 
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Key Uses

  • Provide an in-depth understanding of different types of consumer in every part of the country.
  • Benchmark customers against the overall population.
  • Commercial uses include: locating stores, planning merchandising and product ranges, assessing refurbishments, supporting marketing strategy and marketing activities, forecasting turnover and demand, targeting local markets, supporting advertising sales, evaluating sales potential, developing new markets.


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