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Catchment Models

Financial Services

  • Financial Footprint is a financial catchment model, that defines more than 2,000 centres across the UK, allocating individuals and financial products to each one.
  • It is most extensive and expansive financial centre catchment model available.  Centres are built from clusters of branches, and these in turn generate catchments using sophisticated gravity modelling techniques. 
  • Financial Footprint provides a robust and consistent framework for assessing branch performance across the UK. It developed from the requirement to review branch networks and understand investment potential. Traditional retail-based models may not work in the financial services sector, because the distribution of branches is too uniform in comparison with the retail supply, and so a finance-specific model was developed.
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KEY USES

  • Provides a robust and consistent framework for assessing branch performance across the UK.
  • Assess the relative "banking population" available to each centre.
  • Allows for the derivation of market share (or “customer penetration”) for each Financial Footprint Centre through the gravity model.
  • Inform network strategies utilising market share information and the catchment overlap of each centre.
  • Use in conjunction with Channel Impact to understand the complete market including digital channels.

 

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