Catchment Models

Financial Services

• Financial Footprint is a financial catchment model, that defines more than 2,000 centres across the UK, allocating individuals and financial products to each one.
• It is most extensive and expansive financial centre catchment model available.  Centres are built from clusters of branches, and these in turn generate catchments using sophisticated gravity modelling techniques. 
• Financial Footprint provides a robust and consistent framework for assessing branch performance across the UK. It developed from the requirement to review branch networks and understand investment potential. Traditional retail-based models may not work in the financial services sector, because the distribution of branches is too uniform in comparison with the retail supply, and so a finance-specific model was developed.