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Demographic Classification

Health & Wellbeing

  • Wellbeing Acorn is a segmentation that offers the opportunity to understand the health issues that are being faced by local communities and to target health improvement activities.
  • It describes consumers' attributes across a variety of factors: medical conditions, health, wellbeing and behaviours.
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Key Uses

  • With its wide range of public and private data sources, Wellbeing Acorn is a key segmentation for increased understanding of consumers' requirements across:
    • public health
    • private health
    • pharmaceuticals
    • financial services


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