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Demographic Classification

Household Level Segmentation

  • Household Acorn is a household-level classification that breaks down each address across the UK into one of 60 types.
  • By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of the different types of household in each street in every part of the United Kingdom.
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Key uses

  • Provides understanding of households and the people within them, and how they interact with organisations.
  • Allows for greater accuracy when targeting services and allows clients to identify pockets of atypical needs within a street.
  • Helps manage and develop more efficient communications with consumers and improve the targeting of services to match needs.


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