- Ocean is our leading-edge consumer database covering the UK population. Ocean provides insight on the demographic, digital, lifestyle and attitudinal characteristics for individuals within households.
- By combining data from the Edited Electoral Roll, research surveys, open data, government data and many other sources, we have created a picture of the UK population which you can apply to your own customers.
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- Customer insight and profiling
- Input into propensity models for segmentation, cross-selling and retention
- Input into personas for customer segmentations
- Selection criteria for customer targeting
- Target lookalike audiences for prospecting both offline and online
- Proposition development
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