Search marketplace ?Select a product type from the related shortlist and choose a data type from the dropdown. Or enter a search term or topic in the free text search

Demographic Counts

Lifestyle Data

  • Ocean is our leading-edge consumer database covering the UK population. Ocean provides insight on the demographic, digital, lifestyle and attitudinal characteristics for individuals within households.
  • By combining data from the Edited Electoral Roll, research surveys, open data, government data and many other sources, we have created a picture of the UK population which you can apply to your own customers.
Request This Data

Request this data today and one of our data experts will be in touch within 24 hours to process your order.

Key Uses

  • Customer insight and profiling
  • Input into propensity models for segmentation, cross-selling and retention
  • Input into personas for customer segmentations
  • Selection criteria for customer targeting
  • Target lookalike audiences for prospecting both offline and online
  • Proposition development


Copyright © CACI Limited 1998 - 2020