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Acorn is the leading geodemographic segmentation of residential neighbourhoods in the UK.
Health & Wellbeing
Wellbeing Acorn is a classification to identify the health and wellbeing needs of the population.
Household Level Segmentation
A household-level classification that breaks down each address across the UK into one of 60 types.
Ocean is our database of the UK population containing over 500 attributes covering demographic, digital, lifestyle and attitudinal characteristics within a household.
Population, Age & Household Counts
Population and household estimates for the current year, and projected forward.
Up To Date Demographics (UTDD)
Up To Date Demographics provides estimated updates to the CACI standard pack of around 80 census variables.